Style Guide

"We’ve put together this Style Guide for you, and we are certain it will help your photo shoot be a success. You want to look your best, and we want to help you in any way we can. If there are three words that we want you to remember from this Guide, it is that you need to - Dress To Impress! That’s right, repeat after us, “Dress to Impress!” And we hope that every detail here inspires you as you prepare for your most amazing photo shoot."

Dress To Impress!

Don’t worry, we have just what you need. Here are some tips that will make your photo shoot wardrobe selection a success.


The first thing you want to consider is how the images will be displayed. You may post them on the web and print them on albums, but if you decide to hang a canvas on your wall at home, consider your decor and the look and feel you want. This is a great starting point for selecting your wardrobe.


The next thing to consider is the location of the photo shoot. Think about how your wardrobe complements the surroundings. One could pull off a set of overalls at a barn but probably not in downtown DC. You may find that sometimes you need to pick the location first and let that guide your wardrobe, accessories and props selection.


Coordinate but don’t match. We can’t say that enough. Coordinate and compliment each other, it’s a beautiful thing! Matching works when you have a very specific goal in mind, or if you are in uniform, if that’s the case let us know, otherwise we don’t recommend it. When styling a photo shoot, we like to start out with a basic color palette and go from there. Build upon the simple and find a center-stage piece that will help you and your group take it to the next level. Center-stage piece? Anything that draws your eyes right to it. Usually with more color or pattern, but never overpowering. And not everyone needs to wear a center-stage piece. It’s enough for one person to wear it and everyone else to compliment. 


Accessorize! ... and think outside the box. Scarves, hats, jewelry, flowers in the hair for girls, vests, jackets, etc. – all these things can complete an image and can help display one’s personality. But remember, balance is everything, and accessories should never become the main attraction. You Are! And when it comes to newborn photography or very young children, all they need is their cute little faces to make the picture perfect. Accessories are also a great way to complement each other's wardrobe. For example, mom’s patterned dress has tones of aqua, coral and gray, so the daughter can wear a coral headband and little brother can wear gray Converse shoes while dad wears neutral colors like khaki brown and white. See, they don’t all have to wear some connecting color, just colors that compliment the color palette. Accessories also provide an opportunity for interaction. The tip of a hat, the holding on to the open ends of a vest, placing the tip of eyeglasses on the lips, etc.


Layers and textures. Having on different layers of clothing can add depth and dimension to your images, especially when you consider textures from ruffles, crochet, leather, embroidered details, knitted pieces, lace, etc. Combining layers of different textures can create a very rich image with a lot of character. Just don’t overdo it :)


Props! Different from accessories of course, but can have the same effect on a picture - creating an interaction within the image and also displaying your personality. Props can also be very meaningful items that honor or represent something close to you, such as family heirlooms, mementos, etc. Think about these and how they might fit into the overall vision of the photo shoot.


Shoes do matter. Please don’t wear sneakers ... unless they are some cool Converse or alike that deserve to be on camera. The choice of shoes can make or break an outfit. Slipping on a pair of hip, distressed boots or some gentle ballet flats can tie everything together and complete the picture. Shoes are a great way to achieve that coordinate-and-complement concept. And many times NO shoes are the way to go. And remember, the bottom of your feet will forever make a nicer image than the bottom sole of your shoe.

That’s a lot to think about huh!? Yes it is. But if you take the time to think through these things you are sure to put together an awesome selection for your photo shoot. But remember, these are more tips than they are rules, and if they are rules, rules are meant to be broken ;) So if you have any ideas or questions, don’t hesitate to let us know.


See you at the shoot!

Mache and Mickey